As we navigate how technology can improve our lives, I am pulled towards companies that are mission-driven, commanded to do good in the world, and are working in a sustainable way.
Understanding what customers value, and how they imagine their lives improving is the foundation for building great products.
Let's focus on what your products enable people to do, and not strictly the features themselves.
2014 — 2018
Together with the team, I am responsible for connecting people’s interests with creative projects throughout all of Kickstarter's category pages, search, and project recommendations.
I am a proud member of the team that is creating, evolving, and maintaining Kickstarter’s design system and documentation.
In a past feature-team setup, I've helped launch Kickstarter in 10 new countries, support 3 new languages, and 12 new currencies.
Profiles now act as a better place to reveal what you care about supporting. Design improvements abound, from letting folks follow creators to new projects cards that give a better glimpse of your interests.
All of this was done while bringing profiles up to date with our current Design System.
In collaboration with: Nicole Yeo
Beyond just project results, traverse Kickstarter by exploring which categories and creators are related to your search.
Guided search was developed from the start to be mobile-first. Expect all of the new power of search across all of your devices.
In collaboration with: Orion McClelland
Time Inc. wanted a full design system to accompany its redesign to let each of its brands stand on their own, but still feel part of the Time Inc. family.
Using PatternLab we built from the smallest pieces, atoms (colors, headings, etc.), and then combined them into larger components, organisms (navigation, hero images, media blocks, etc.). Eventually full-page designs were created.
Here components large and small combine to create something that is distinctly Entertainment Weekly yet familiar under the umbrella of Time Inc.
Visual language by Melissa Frost
I was responsible for a full responsive redesign.
This includes everything from subscribing to account settings, and marketing pages to ads. It was all tied together by creating the initial Design System later expanded on by the growing team.
BarkBox wanted to do good in the world, and have fun at the same time. And the brand reflects that with charming hand-drawn illustrations and a sprinkle of humor in their copy.
This was loads of fun right down to pitching in on hand-stamping and filling each BarkBox together. We even got the tissue paper inside to match the BarkBox blue.
We better explained through videos and other visual aides how the service worked, and what to expect inside a typical BarkBox.
The added clarity sped up folks who chose to subscribe because they knew what to expect.
It was also a chance to show off the fun packaging tied into the new brand.
2009 — 2012
I designed to keep the quality of Forrst membership intact while growing to 50,0000+ members with a unique invite system, and connecting then with career opportunities through our Job Board.
In 2012, Forrst was acquired by ColourLovers, and then later by ZURB.
Above was a redesign of the activity stream. It focused on customizing filters, and surfacing the "Looking for feedback" section of each post without having to open the detailed viewed.