Keith Holjencin

Product Designer
& Frontend Engineer

Currently I'm building Consider to create a calm place for close friends to privately share meaningful recommendations.

See my work below for :
Kickstarter / Time Inc. / BarkBox

How I can add to your team

  • Build and ship meaningful features that map to real customer situations
  • Strengthen Design and Engineering collaboration through lessons learned from past team configurations, and my experience working in both disciplines
  • Create, maintain, and evolve Design Systems and tooling (e.g. React, CSS) with components that are flexible, reusable, and cross-browser compatible
  • Conduct research to uncover what customers value as well as when and what they hire your product for by using Jobs to be Done interviews
  • Increase shared understanding across teams of learned customer insights to inform future feature work

Email me about joining your team


2018 — Present

Founder / Side Project

Software Engineer

Frontend Engineer

Product Designer

Beta · Invite-only

Visit project website →

What is Consider?

Share individual recommendations with close friends to watch, listen, play, or read.

Deepen relationships

Send and receive meaningful recommendations that deepen your relationships. Your friends know you best.

Share inside, discuss outside

No comments. No email chains. No message boards.

Share a recommendation, and then discuss in-person, over the phone, or wherever suits.

Slow inbox

Considerations arrive one at a time to help you focus, and feel less overwhelmed.

Consider homepage screenshot


Here is the homepage for Consider which is currently in invite-only beta.

Example screenshot of adding a friend on Consider

Friend added

The above shows what it looks like when successfully adding a friend in Consider.

Kickstarter logo


2014 — 2018

Product Design Lead

Frontend Designer

Discovery Team

I led Design for Kickstarter's category pages, search, and project recommendations.

I co-created the research process for conducting on-going Creator interviews using Jobs to be Done.

Design System Team

I contributed to creating, evolving, and maintaining the design system and documentation.

International Team

In a past feature team setup, I helped Kickstarter expand its reach to 10 new countries, support 3 new languages, and 12 new currencies.

Overview of Kickstarter design work screenshot
Overview of Kickstarter design work screenshot
New Kickstarter Profile Design screenshot

New Profile

Profiles now act as a better place to reveal what you care about supporting.

Improvements ranged from letting folks follow creators to new projects cards that give a better glimpse of your interests.

In collaboration with: Nicole Yeo

Guided Search screenshot

Guided Search

Search as exploration

Beyond just project results, traverse Kickstarter by exploring which categories and creators are related to your search.

Available across all devices

Guided search was developed from the start to be mobile-first. Whether on desktop, tablet, or mobile phone the new power of search is available across all devices.

Did you mean...?

Search result suggestions are provided for common spelling mistakes across multiple languages.

In collaboration with: Orion McClelland

Time Inc. logo

Time Inc.


Frontend Designer

Design System

Time Inc. wanted a full design system to accompany its redesign to let each of its brands stand on their own, but still feel part of the Time Inc. family.

I teamed up with Brad Frost, Josh Clark, Melissa Frost, and a handful of other talented folks to complete this massive (beautiful) undertaking.

Time Inc. design system screenshot of color
Time Inc. design system screenshot of components
Time Inc. design system screenshot of factoids
Time Inc. design system screenshot of blocks
Atoms. Molecules. Organisms.

Using PatternLab we built small pieces called atoms that define the colors, headings, paragraphs, etc.

Those foundational pieces are then combined into larger components called organisms to create navigation, hero images, media blocks, etc. Eventually full-page designs were created.

Full page example of design system in action for Entertainment Weekly

Example of Design System in action above

Here components large and small combine to create something that is distinctly Entertainment Weekly yet familiar under the umbrella of Time Inc.

Visual language by Melissa Frost

BarkBox logo



Lead Product Designer

Frontend Designer


I was responsible for a full responsive redesign.

This includes everything from subscribing to account settings, and marketing pages to ads. It was all tied together by creating the initial Design System later expanded on by the growing team.

New Branding

BarkBox wanted to do good in the world, and have fun at the same time. And the brand reflects that with charming hand-drawn illustrations and a sprinkle of humor in their copy.

This was loads of fun right down to pitching in on hand-stamping and filling each BarkBox together. We even got the tissue paper inside to match the BarkBox blue.

Overview of BarkBox design work screenshot
BarkBox homepage screenshot
BarkBox account settings screenshot

Redesign and New Brand Launch

We better explained how the service worked through videos, and showed what to expect inside a typical BarkBox.

The added clarity sped up folks who chose to subscribe because they knew what to expect.

Forrst logo


2009 — 2012

Product Designer

Design for community building

I designed to keep the quality of Forrst membership intact while growing to over 50,000 members with a unique invite system, and connecting then with career opportunities through our Job Board.

In 2012, Forrst was acquired by ColourLovers, and then later by ZURB.

In collaboration with: Kyle Bragger, Zack Kitzmiller, Adam Kopec, and Pasquale D'Silva

© 2019 Keith Holjencin.
Built with React, and Gatsby. Hosted on Netlify.